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Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library
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In comparison with Cases Study.. 2 HISTORY Founded in 1856 by Thomas Burberry, he began his distinguished retail career when he was only 21. After expanding. - ppt download
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Burberry: Digitizing Luxury Retail with Machine Learning - Technology and Operations Management
Reshoring: a strategic renewal of luxury clothing supply chains | SpringerLink
